Privacy Policy

1. Introduction

Tactico Limited ("we", "our", or "us") operates both:

• the tactico platform (our football team management and intelligence service)
• the tactico.ai marketing website

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our website and when you use our platform (together, the "Services").

We are committed to protecting your privacy, keeping your data secure, and ensuring compliance with the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018, and other applicable laws.

2. Information We Collect

Personal Information

• Coach and Club Staff Information: Name, email, phone number, role, login credentials, and club association.
• Contact Details: Name, email address, phone number (e.g. when you join our waitlist, request a demo, or create an account).
• Player Information (entered by coaches/clubs): Names, positions, emergency contacts, medical information, performance data.
• Club & Team Data: Match results, training attendance, performance statistics, and related records.

Automatically Collected Information

• Usage Data: How you interact with our Services, pages visited, features used.
• Device Information: IP address, browser type, operating system, device identifiers.
• Cookies & Tracking Technologies: We use cookies and similar tools on our website and platform to enhance functionality, analyse usage, and support marketing activities. You can manage cookies via your browser settings.

Important Note on Children's Data

• We do not collect personal data directly from children.
• Player information, including data relating to children, is entered and controlled by coaches and clubs.
• Clubs and coaches are responsible for ensuring they have obtained appropriate parental or guardian consent before submitting youth player data into the tactico platform.

3. How We Use Your Information

We use collected information to:

• Provide, operate, and improve our Services.
• Manage team rosters, schedules, and player information.
• Track matches, training, and performance.
• Communicate important team or account updates.
• Respond to demo requests, enquiries, and marketing opt-ins.
• Personalise and improve the website experience (e.g. analytics, content relevance).
• Detect, prevent, and address technical issues, misuse, or fraud.
• Comply with legal and regulatory obligations.

4. Marketing Communications

If you sign up to our waitlist, newsletter, or request information, we may send you marketing emails about tactico products, updates, and offers.

You can opt out at any time by clicking "unsubscribe" in emails or contacting us at privacy@tactico.ai.

We do not share your marketing data with third parties for their own use.

5. Information Sharing

We do not sell, trade, or rent personal information. We may share information only:

• With your explicit consent.
• With trusted service providers (e.g. hosting, analytics, email delivery) under strict confidentiality and data processing agreements.
• To comply with legal obligations or enforce our terms.
• To protect our rights, safety, or the safety of others.
• In the event of a merger, acquisition, or corporate restructuring (you will be notified).

6. Data Security

We implement appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction. These include encryption, access controls, and secure hosting.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

7. Data Retention

• Personal data is retained only as long as necessary for the purposes set out in this policy or as required by law.
• Team and player data is typically retained for the duration of team membership plus two years, unless earlier deletion is requested.
• Marketing and waitlist sign-up data is retained until you withdraw consent or request deletion.

8. Children's Privacy

• Our Services are not designed for children to use directly.
• We do not knowingly collect personal data from children of any age.
• Where clubs and coaches manage teams with under-18 players, including children as young as under-6s, any personal data about those players is provided and controlled by the club/coach.
• Clubs/coaches are solely responsible for ensuring compliance with applicable child data protection laws, including obtaining valid parental/guardian consent.
• Tactico Limited processes this data only on behalf of the club/coach and only as necessary to provide the Services.
• We do not use children's personal data for marketing or profiling.

9. International Data Transfers

If we transfer your personal data outside the UK or EEA, we will ensure appropriate safeguards are in place (e.g. standard contractual clauses, adequacy decisions) to protect your information.

10. Your Rights (UK GDPR)

You have the right to:

• Access: Request a copy of your personal data.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request deletion of your personal data.
• Portability: Request transfer of your data to another provider.
• Objection: Object to certain processing, including direct marketing.
• Restriction: Request restriction of processing in certain circumstances.

To exercise these rights, please contact us at privacy@tactico.ai. We may need to verify your identity before fulfilling requests.

11. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated "Last Updated" date. Where appropriate, we will notify you directly (e.g. by email or in-app notification).