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Cookie Policy

Company No.: 16739141

Registered Office: 124 City Road, London EC1V 2NX, United Kingdom

Effective Date: 23 July 2025

Last Updated: 24 September 2025

This Cookie Policy explains how Tactico Limited ("tactico", "tactico sport", "we", "us", "our") uses cookies and similar technologies on:

  • the tactico platform (sports team management and intelligence), and
  • the tactico.ai marketing website

(together, the "Services").

For details on how we handle personal data, see our Privacy Policy.

Legal basis (UK): Under PECR, we only set non-essential cookies (Functional/Analytics/Marketing) with your consent. Strictly necessary cookies are exempt from PECR consent and are processed under legitimate interests and/or performance of a contract to deliver the Services.


1. What are cookies and similar technologies?

  • Cookies are small text files placed on your device when you visit a website or use a web app. They help sites work, remember preferences, and improve performance and analytics.
  • Similar technologies include local storage, session storage, SDKs, pixels, tags, and beacons. We refer to all of these as "cookies" in this policy.

Cookies can be first-party (set by tactico) or third-party (set by other providers, e.g., analytics). They may be session (deleted when you close the browser) or persistent (remain until they expire or are deleted).


2. How we classify cookies

We group cookies into the following categories:

1. Strictly Necessary

Essential for the Services to function (e.g., authentication, security, load balancing). These do not require consent but cannot be switched off in our systems.

2. Functional

Enhance functionality and personalisation (e.g., remembering preferences). If you do not allow these, some features may not work properly.

3. Analytics

Help us measure and improve performance by understanding how users interact with the Services (e.g., pages visited, time on page). Used only with your consent.

4. Marketing

Enable advertising and cross-site tracking to show relevant ads and measure campaigns. Used only with your consent.


3. Your choices and how to manage cookies

  • Cookie banner & preferences: On first visit we ask for your consent for non-essential cookies. You can change your choices at any time via our Cookie Preferences link in the footer.
  • Browser controls: You can block or delete cookies via your browser settings. Doing so may impair core functionality.
  • Do Not Track: Our Services do not currently respond to DNT signals.
  • Consent renewal: We will re-prompt for consent at least every 6 months, or sooner if our use of cookies changes materially.

Manage Your Cookie Preferences

You can review and update your cookie preferences at any time by clicking the button below. This will open the cookie preferences panel where you can enable or disable specific categories of cookies.


4. Cookies we use

A. Strictly Necessary (no consent required)

NameProviderPurposeTypeDuration
__Host-authtacticoMaintains secure user session after login (HTTP-only, SameSite=Strict)First-partySession / up to 7d
route / lbtactico/CDNLoad balancing and routing for reliability and performanceFirst-partySession
csrf_tokentacticoProtects forms and APIs from CSRF attacksFirst-partySession

We may also use local storage/session storage for essential app state (e.g., UI preferences, token storage), strictly to operate the app.

B. Functional (consent)

NameProviderPurposeTypeDuration
app_prefstacticoSaves UI language/theme and feature togglesFirst-party6 months

C. Analytics (consent)

NameProviderPurposeTypeDuration
_ga, _ga_*Google Analytics 4Measures site/app usage to improve performance and features (G-BX8QY5PB6R)Third-party24 months
vercel-insightsVercel AnalyticsFirst-party analytics and performance monitoringFirst-party24 months

* Used only if enabled. Where supported, IP addresses are truncated/anonymised.

D. Marketing (consent)

Currently, we do not use marketing cookies on tactico.ai. This section will be updated if we implement advertising pixels or cross-site tracking technologies in the future.


5. Third-party cookies and international transfers

Third-party providers may process data outside the UK/EEA. Where this occurs, we rely on appropriate safeguards (e.g., UK/EU adequacy decisions or Standard Contractual Clauses with the UK Addendum). See International Transfers in our Privacy Policy for more detail.


6. Consent logs

We keep records of your cookie consent status (time, choice, region) to demonstrate compliance. You may update your preferences at any time via Cookie Preferences.


7. Changes to this policy

We may update this Cookie Policy from time to time. We'll post changes here and update the "Last Updated" date. For material changes, we may also show a notice or re-prompt consent.


8. Contact us

Tactico Limited (Company No. 16739141)

Registered Office: 124 City Road, London EC1V 2NX, United Kingdom

Email: privacy@tactico.ai